about

The Story of Us

Josie and Liz met at a coffee shop, where Josie’s boyfriend introduced them. Bonding over coffee culture, travel and business ideas, the two corporate and medical professionals found common grounds in the desire to create meaningful products that enhance busy lifestyles.

Beyond crafting beautiful bags, we aim to inspire others. We show that 0 to 1 can be an exciting journey through passion and partnership. We believe in empowering everyone to pursue their dreams, one well-designed tote at a time. 

The Brand

The Balanced Life Co. was born from our journey whilst seeking better work-life harmony. Our brand name reflects our commitment to pursuing success while savouring life's simple pleasures. Each product we create supports this philosophy, serving as a companion for those who want to achieve their dreams without sacrificing their wellbeing.

Through our brand, we share a vision of balanced living. We believe true achievement comes from finding harmony in all aspects of life, and we're here to support others on their journey to discover their version of balance.